Recent Articles in Marketing & PR

Member Content How Do You Get Your News Out There?
Oct 27, 2010
Stephanie talks about the process of distributing your press release.
Member Content 9 Tips For Marketing Your Restaurant With a Facebook Business Fan Page
Oct 20, 2010
A collection of solid ideas for taking your Facebook presence to the next level and boosting your restaurant's business.
Member Content Does Your Restaurant Need a Digital Marketing Manager?
Oct 7, 2010
I'd been talking with owners a lot lately about mobile marketing and social media marketing for their restaurants and the question kept coming up - "Do we need to hire someone to do all this stuff?" See what I have to say, plus what might be required.
Member Content Comment Cards - Why They Are Not Much Better Than Nothing!
Sep 27, 2010
Capturing honest and true customer feedback is so vitally important, especially today. If you're not satisfying your customers, they are walking -- and not coming back in. Don't you need to know that? John certainly thinks so.
Member Content 4-Wall Restaurant Marketing Ideas
Sep 23, 2010
David shares some of his best four-wall marketing ideas.
Member Content Restaurant Design
Sep 8, 2010
Guests want a memorable experience away from home. Savvy eateries understand that restaurant interior design is part of that memorable experience. Aaron discusses how well-planned interior design can contribute to the success and profits of your restaurant.
Member Content Some Customers Never Return...And Why You Can't Stop It
Sep 3, 2010

Whether you are interested in uncovering missed sales opportunities, improving the level of customer satisfaction, monitoring your training program, or simply trying to take control of a liquor cost, hiring professional spotters is a major part of the solution.
Member Content Give The Ladies What They Want (At Your Restaurant)
Aug 26, 2010
It's critical to understand that women are different than men, in terms of marketing to them. Joel shares some key points to remember and implement...
Member Content Guide To Selling Gift Cards Under the Federal Gift Card Law
Aug 25, 2010
If you are like many small or independent restaurants across the US, you are probably wondering how the new federal gift certificate laws affect you and your restaurant. Check out this guide.
Member Content Cashing In On College Kids
Aug 22, 2010

Here's an idea waiting to hit your profit statement.  Michael hits all the right points in laying out a marketing program for the college crowd.
Member Content Q and A with The Brewster House Bed and Breakfast on Using Social Media
Aug 19, 2010
In Heather's interview with Brewster House they talk about using social media for marketing and customer connections. Good insights and advice from hospitatlity pros making it happen!
Member Content Do I Really Need a Publicist?
Aug 19, 2010

If you have found yourself asking this question in the past, then you are going to want to read Miriam's take on the potential pitfalls involved in tackling PR in-house.
Member Content The Secret Ingredients in the Recipe for Online Sales Success
Aug 17, 2010
A Profile of the success that Smithfield's Chicken 'N Bar-B-Q has had online extending its brand and sales to customers all over the country (and world).
Member Content Hip Flip Tips
Aug 16, 2010
Check out these tips for using the versatile Flip camera for shooting videos you could use for your restaurant.
Member Content Hear Me Out: Talking & Listening to Your Current Guests May Be The Best Way To Get More Of Them Through the Door
Jul 30, 2010
Rick talks about the benefits of "farming" current customers vs. "hunting" for new ones. A must read with some great thoughts and tips you can apply to your restaurant to help drive business.
Member Content Handling a Bad Restaurant Review
Jul 7, 2010

How can restaurant owners best combat a bad review on social networking sites such as yelp.com? Anthony shares some thoughts.
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