Put more butts in seats by engaging your customers: Why Foursquare, Yelp, Groupon might not be the answerOct 4, 2011
Given the incredible value of existing customers, restaurants need to own these customers not only to unlock their value in the form of referrals, repeat visits and positive reviews but also because just relying on other networks like Groupon, Yelp and Foursquare etc. can have disastrous consequences.
8 Do's & Don'ts of Twitter for RestaurantsSep 28, 2011
Restaurants are using Twitter as a cost-effective way to connect with their customers and improve their profits. Here are some basic twitter rules to get started.
iPads and Wine: a Nice PairingAug 22, 2011
Will tablets like the iPad take over restaurant menu presentations? What about wine lists? Here's a number of ways that the iPad and wine make a nice pair.
What You Can Learn About Social Media from the Food TrucksJul 20, 2011
The food truck business has replaced the days of the mobile dog cart and ice cream man. Today food trucks literally have a full restaurant kitchen inside the truck. One thing the food truck business has going for it is the use of social media sites, particularly Twitter, to freely promote and advertise their business.
Is Mobile Ordering Right for your Restaurant?Jul 8, 2011
In a nation filled with impatience, distractions and discounts, smartphone ordering is part of the future of a changing restaurant industry. It may just be the way to capture the next generation of hungry customers--diners who want to enjoy their meals without putting down their smartphones.
NRA Show 2011 Picture Tour...Jun 5, 2011
A walking picture tour by Jaime from the NRA Show 2011 in Chicago...
Plan Your Ultimate July 4 Barbecue with a New Wine Mobile AppJun 3, 2011
A new free mobile application allows you to instantly scan 150,000 wines in the liquor store to get tasting notes, scores, and food pairings.
New Customers Are Searching. Will They Find Your Restaurant?May 31, 2011
If you moved into a new area and wanted to find a nearby Italian, Mexican, or any other style of restaurant, what would you do? Let's be honest, you would Google it. And what would you find?
Getting Your Customers to Order OnlineMay 27, 2011
Now more than ever, restaurant patrons want to have the ability to place orders online. Smart operators recognize this and many have enabled their website to take online orders. David shares some "how-to" tips.
Social Networking: Marketing Your Restaurant In The Digital AgeApr 20, 2011
Kelsey tells you why social media is not just a fad you want to shrug off and how ignoring it will only hurt your restaurant.
Social Media Marketing: How to Cut Through the NoiseApr 7, 2011
In a short interview with a "Social Media Manager" for three independent restaurants, Alexis covers the who, what, and "how do you manage it all questions" of social media for restaurants.
Online Coupon Sites Offer Increasing Opportunities For RestaurantsApr 2, 2011
Coupons have always played an integral role in the marketing and advertising strategies of many retailers. As newspaper and periodical circulation continues to decline throughout the United States, online coupons will be become more and more relevant.
Getting More Out of Your POS SystemMar 16, 2011
Make sure you are fully utilizing your POS equipment by checking out these tips about the untapped potential that you may have at your fingertips through the POS system in your restaurant.
Identifying Customers for Online OrderingMar 16, 2011
There are likely customers within a certain geographical area of your restaurant that are prime targets for your restaurant's online ordering capabilities. Tim shares how to target them.
Relevance and Email MarketingMar 14, 2011
Don't overlook the pent-up value locked within your guest email database. Brian talks about how to best apply the data from your lists to generate results for your restaurant.
Google hammers traditional farming and takes 85% of Merchant Circle's trafficMar 7, 2011
Restaurants have an opportunity for their sites to garner more traffic as Google updates its search algorithm.
