We talk with Scott Wise, founder of Scotty's Brewhouse about the decision process for his restaurants to add online ordering to the mix, the implementation of it and just how it is working for the restaurants.
Let's talk about photography. Of course, you know the old saying, "a picture is worth a thousand words," in the restaurant world Scott says a picture is worth a thousand orders!
Scott hits the basic, but also advises "get creative and build the list, because your list is the single most important part of an email marketing strategy."
