Bang For Our Buck-How To Slug Through The Advertising Miasma

Kaboom--we realize that the market in which we seek to do business is really a cluttered landscape - noisy, competitive, inattentive, unresponsive, disloyal, hard to please, harder to reach. But, we are steadfast and understand the need for an advertising campaign, which will guide us through that unforgiving terrain, filled with landmines, natural and man made barriers, ooze, dead ends and paths to oblivion.  What means do we consider for our entry into that marketplace?