Helping Restaurants Be More Profitable


Jump-Start Spring Sales With These 4 Easy Marketing Ideas

publication date: Feb 28, 2017
author/source: Joy Gendusa

friends at restaurant

I really love this quote:

"If you always do what you always did, you'll always get what you always got."

Those words have been attributed to everyone from Albert Einstein to Tony Robbins. I don't know who said it first...

But wherever it came from, it's a great quote! And it applies to any aspect of your life or businesses — that includes your marketing!

Here's what I'm getting at:

If you want to bring in more customers than ever, you need to do something you've never done!

Read on for 4 easy marketing strategies you can implement for your small business TODAY to boost your revenue…

But first things first:

If you're hoping to grow your business but you're NOT marketing consistently, that is the No. 1 thing you should change.

Regular, repeated mailings are the best way to generate a steady stream of new leads!

Having said that...

If you want to pump up your revenue with something a little outside-the-box, may I suggest you:

1. Try Seasonal Marketing

For landscapers, HVAC pros, cleaners and florists, spring marketing is a no-brainer.

But there is ALWAYS a way to leverage the season to create more sales, whether it's a busy time for your industry or not!

All you have to do is think about what your customers' needs are and how you can meet them.

For example, spring means:

  • People are spending more time outdoors
  • They're doing their spring cleaning and freshening up their living spaces
  • Mother's Day is coming up
  • Summer is just around the corner

Figure out your angle or special offer and then promote the heck out of it!

2. Hold a Customer Appreciation Event

Bringing in new customers is vital to growing a small business, for sure.

But don't make the mistake of neglecting your current ones!

Check this out:

  • Existing customers spend 31% more than new customers and are 50% more likely to try new products (Nielsen)
  • 26% of consumers shop more frequently where they can earn rewards (Excentus)
  • 68% of consumers say coupons generate loyalty (RetailMeNot)

Giving away a little bit to keep your customer base happy is WELL worth it!

You could host a customers-only event or a secret sale, or send direct mail to everyone in your database with a special discount off your product or service as a “thank you” for being a loyal customer!

3. Start a Birthday Program

Birthdays are like little gifts from the marketing gods...

They're the perfect opportunity to reach out to prospects and give them a reason to try your business!

I mean, who doesn't love a little something for their birthday?

And here's the best part:

With our Automatic Monthly Birthday Mailers, you can bring in new leads each month without even LIFTING A FINGER!

You just tell us your target demographic and service area, and every month we pull a list of prospects who have a birthday coming up and mail them a personalized postcard (that means it's designed specifically for them, and includes their name on the front and back) with your special offer.

When they come in to redeem the offer, you blow them away with your product or service and turn them into lifelong customers!

4. Integrate Your Online and Offline Marketing

If you aren't reaching prospects on multiple channels, it's time to get on board!

When you combine your direct mail campaigns with online ads, you create the sense for your prospects that you are EVERYWHERE — and that you're a stable, reliable company…

And provide that all-important consistency and repetition that I mentioned earlier...

Which turns into exponentially better results!

And you can do it without any extra effort with DirectMail2.0.

Here's how it works:

You send postcards to a targeted list of recipients.

Interested prospects go to your website to learn more about you. (I have found this is the case 95 PERCENT OF THE TIME!)

But they're not ready to become your customer right away, so they leave your website and go about their business.

With DirectMail2.0, those website visitors are “cookied” with a piece of coding that tells Google to start showing them your online banner ad, which looks just like your postcard.

As they visit other websites, they see your follow-up ads all over the place — on literally MILLIONS of sites across the Google network — keeping your business top of mind until they are ready to buy!

Feeling inspired? I hope so!

Joy GendusaJoy Gendusa is the Founder and CEO of PostcardMania, a fully-integrated marketing firm specializing in direct mail. She literally wrote the book on direct mail (The Ultimate Direct Mail Success Manual!) and offers free samples to all restaurant owners interested in postcard marketing. To claim these freebies, just visit: Connect with Joy on Google+.