"Marketing that Drives New & Repeat Business" - Webinar for PFG

publication date: Apr 1, 2024
author/source: Jaime Oikle & Roger Beaudoin


Performance Foodservice was proud to be the Diamond Sponsor for this Webinar.

Performance is RR's exclusive on demand replay partner for this high-level event -- PFG customers can enjoy the full replay for a limited time. (Please enjoy access through 5/17/24)

In this session, Jaime Oikle of RunningRestaurants.com is joined by Roger Beaudoin of RestaurantRockstars.com - the duo deliver a content-packed session that every operator can walk away from with a notepad full of actionable ideas for their restaurant.


Highlights included...

  • The basics of creating a strong “Brand”
  • Website (do’s and don’ts)
  • The importance of “Hooks”
  • How to build your "Owned" marketing lists
  • The power of Internal vs. External marketing
  • The team as “Brand Ambassadors”
  • Contest and promotions that create guest excitement
  • How to start a Mug Club & how to build “Affinity”
  • Events & Holiday parties
  • Communicating with guests by building a data base
  • Strategic Alliances with non-competing businesses and influencers
  • Proven low-cost marketing that brings them in and brings them back for more
  • Social Media/ Photo Ops
  • The importance and impact of "Influencers" in your local market
  • Marketing that brings in the “Kids”
  • Executing a retail merchandise program
  • Live Music and entertainment
  • And more...

Make sure you don't miss out on Roger's Restaurant Rockstars Academy -- it's a incredible resource for all operators.




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Thanks again to our Diamond Sponsor


Links to Resources from Webinar: