Restaurant Marketing Tip: Taking Shots...
Wayne Gretzky said it best... "You Miss 100% Of The Shots You Don't Take!"
Few questions before I dive into why you should post that quote to your desk and read it EVERY DAY and what you should do to start taking your business to the next level...
Is your business running you? Or are you running the business?
Do you feel stuck? Not sure how to add more revenue to your bar or restaurant business?
I've been there.
Where you feel the world is falling down on you, you feel you're the only one who cares about your business. You feel you should be making way MORE money than the hours you put in.
Maybe you even question if you're in the right business and whether you should sell...
If this sounds just a little like you..... then keep reading!
You Miss 100% Of The Shots You Don't Take....
The ONE thing that can cure all the negative emotions and issues within your business or any business is more revenue.
When you have enough revenue coming in you can pay for more advertising, you can pay staff to take on more work for you, you can pay top dollar to attract the best talent, and when you have the best talent and more than enough marketing dollars to keep attracting new customers - YOU WIN in the game of BUSINESS.
Here's the truth.
Most of us let "fear" hold us back. The "fear" of what if it doesn't work.
However if we let that happen, what then happens?
You stay stuck exactly where you've been and those emotions eat you up every day!
Here's the truth to that......
We are ALL going to continue having failures in our lives.
But we learn from each of those failures.
When we learn from them and gain valuable insight from them - they really are not failures now. They are valuable lessons learned of what NOT to do next time.
Just because you ran some Facebook ads and they didn't work, doesn't mean Facebook doesn't work.
Just because you ran some newspaper ads and they didn't work, doesn't mean newspaper can't work.
It just means that offer, promotion, or strategy within that media didn't work.
Don't let that stop you in your tracks and give up!
Trust me, I've had many Facebook, newspaper, radio, direct mail, etc. ads NOT work - but I learned from it and then NEVER did the SAME exact thing again - recipe for failure.
With that said.....
Start taking more shots as you'll miss 100% of the ones you don't take and MAKE some of the ones you do - giving you the chance to score more often and have the business and lifestyle you first dreamed of getting into this business.
Is there a promotion you've been thinking about implementing but haven't done yet?
Is there a marketing strategy / media such as Youtube or Instagram that you've wanted to test just haven't done it yet?
Is there a local business you've wanted to reach out to partner with but have been scared to hear them say "sorry not interested?"
Don't let fear or anything else stop you, because if you do.... NOTHING will get better for you.
Nick Fosberg, author of "100/80/20 Marketing Formula," is known as one of the highest paid, marketing and promotional consultants in the bar & restaurant industry and he owns 2 bar / restaurants in the Chicagoland area. He's famous for creating some of the highest grossing digital marketing promotions in the history of the bar & restaurant business...without spending a penny on marketing. All done through e-mail & Facebook posts. Click here to get the Report: 30 Bar Promotions That Increase Revenue.