Recent Articles in Marketing & PR

Member Content Unplug From Technology With "Off the Grid Mondays" Free Food Offer
Oct 17, 2014
There is such a thing as a free lunch! Salvatore's Restaurants is offering its guests free food if they can part with their smartphones long enough to enjoy a meal.
Member Content Why 80% of Restaurant Apps Fail
Oct 6, 2014
Mobile app usage is still surging, but most mobile apps fail to engage customers. So, which apps are customers using and why?
Member Content Email Case Study: Flemings "Grillin' & Chillin'"
Oct 6, 2014

Five quick thoughts on an email newsletter that recently came in.  A very nice example to emulate for your restaurant's next email newsletter issue.
Member Content Is Your Restaurant Online Ordering Skyrocketing or Slumping?
Sep 24, 2014
Tim shares a list of the most important factors needed to launch your online ordering sales into orbit.
Member Content Why Restaurant Websites Matter in Today's Local Search Environment
Sep 22, 2014
The opportunity to reach local searchers is huge, with four out of five consumers using search engines to find information on local businesses.
Member Content Why a Mobile Strategy is Essential to Every Restaurant
Sep 18, 2014
A restaurant lacking a mobile strategy misses a critical opportunity. Here's why a mobile strategy is essential for every restaurant.
Member Content How to Tell Your Restaurant's Story
Sep 16, 2014
An outstanding example of telling your restaurant's story while showing the owner's personality & passion.
Member Content 6 Things Your Restaurant Needs to Know About iPhone 6
Sep 12, 2014
The latest iPhone is around the corner.  It looks great, but what does that mean for your business?

iPhone6
Member Content Shula's on the Web: A Winning Game Plan
Sep 1, 2014

With an active online strategy already in place and a recent website redesign we thought it was a good time to touch base with the folks from Shula's.
Member Content How to be a Reporter's Favorite News Source
Aug 24, 2014
Reporters love sources who understand their needs -- here are a few tips...
Member Content Catering Niche Opportunity: Back to School
Aug 23, 2014

Michael shares insights on a niche opportunity for restaurants.
Member Content Advertising Sustainable Seafood: Build Customer Relationships & Reputation
Aug 11, 2014
You already have a loyal customer base of people who understand environmental responsibility, but there is an even broader clientele available to you through sustainable advertising.
Sustainable Seafood
Member Content 3 Steps to Improve Visibility in Local Restaurant Search Results
Aug 5, 2014
UpTips for restaurant marketers for boosting sales from increased attention and effort on local search engine optimization.
Member Content Free Can Be A Great Customer Service Strategy
Jul 21, 2014
Sometimes one of the greatest ways to provide great customer service is to give something of value away for free.
Member Content How Your Google Reviews Are Affecting Your Marketing
Jun 24, 2014

Finding a way to get more online reviews from your happy customers is a task that is well worth your time. Here are some tips on building an online reputation that makes your restaurant shine.
Member Content Today's Marketing Keeps Customers Coming Back
Jun 19, 2014
Customer service drives the customer experience. That can be your best marketing.
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