Recent Articles in Marketing & PR

Member Content Callers On Hold: What Are They Hearing at the Other End of the Line at YOUR Restaurant?
May 30, 2011
Considering that the average hold time in America is 43 seconds-almost the length of a radio commercial-you have a significant opportunity to tell your callers exactly what you want them to hear about you. Find out what you should be saying...
Member Content Getting Your Customers to Order Online
May 27, 2011
Now more than ever, restaurant patrons want to have the ability to place orders online. Smart operators recognize this and many have enabled their website to take online orders. David shares some "how-to" tips.
Member Content Loyalty Program Profile: Duffy’s Sports Grill CEO, Paul Emmett
May 26, 2011
We talk with Paul Emmett, CEO of Duffy's Sports Grill about his thoughts on the chain's industry-leading MVP loyalty program.
Member Content The Big Money Maker
May 16, 2011
Sandy knows catering -- period. Check out her tips for full-service and off-site catering.
Member Content Develop Engaging Restaurant Marketing Collateral
May 9, 2011
Developing engaging marketing collateral may seem like a costly, labor intensive trade, but doing it the right way can really set your restaurant apart. Matt shares a number of tips from branding to design to promotional materials.
Member Content 6 Things to Consider When Selecting a New Restaurant Location
May 1, 2011
What does it take to make a restaurant location great -- and it make it work financially? Check out these six tips.
Member Content Social Networking: Marketing Your Restaurant In The Digital Age
Apr 20, 2011
Kelsey tells you why social media is not just a fad you want to shrug off and how ignoring it will only hurt your restaurant.
Member Content Startup Restaurant Shopping List: Licenses & Marketing
Apr 15, 2011

Smart purchasing decisions in the planning stages of your restaurant startup can set you up for success as you open for operations. So what do you really need when opening a restaurant? Here's your licensing and marketing shopping list...
Member Content The Magic Pill for Marketing Success!
Apr 13, 2011

How would you like to wake up each morning, open your medicine cabinet, reach for a bottle, open it and take a “Magic Pill” that will almost guarantee that the safe in your office will fill with cash every day! Who wouldn’t?
Member Content What Your Restaurant Loses By Ignoring Gatekeepers
Apr 11, 2011
Carin reminds you of the importance that getting this segment right can have on your business.
Member Content Social Media Marketing: How to Cut Through the Noise
Apr 7, 2011
In a short interview with a "Social Media Manager" for three independent restaurants, Alexis covers the who, what, and "how do you manage it all questions" of social media for restaurants.
Member Content Online Coupon Sites Offer Increasing Opportunities For Restaurants
Apr 2, 2011
Coupons have always played an integral role in the marketing and advertising strategies of many retailers. As newspaper and periodical circulation continues to decline throughout the United States, online coupons will be become more and more relevant.
Member Content Hiring A Publicist
Mar 18, 2011

Miriam addresses three of the most important questions restaurateurs will want to ask when considering bringing on a public relations agency.
Member Content Relevance and Email Marketing
Mar 14, 2011
Don't overlook the pent-up value locked within your guest email database. Brian talks about how to best apply the data from your lists to generate results for your restaurant.
Member Content The 11 P’s in a Remarkable Brand
Mar 1, 2011

The world of branding seems mysterious. What makes one brand succeed and another, of apparent equal quality, fail? Rick delivers an overview of eleven branding "P's" to help answer this important question.
Member Content Winning The Moments of Truth
Feb 28, 2011
Every business needs a Brand Story, a linear description of the ideal branded experience. To change how your customers perceive and experience your restaurant Rick suggests looking at the five Moments of Truth.
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