Recent Articles in Marketing & PR

Member Content Gift Certificates - Interest Free Loans for Cash Poor Restaurant Operators
Sep 25, 2009
A gift certificate sale is like an interest free loan. So why do so many restaurateurs shy away from aggressively marketing gift certificates? Chuck offers some thoughts and solutions.
Member Content Don't Hunker Down Now -- Five Things to Keep You Going in These Tight Times
Aug 24, 2009
It's tempting to hunker down, be passive and slash all costs.  No matter the temptation, says Miriam, you've got to keep a high profile for long-term success.
Member Content So You Wanna Open A Pizza Joint?
Aug 23, 2009
JBD runs through the guidelines you need to think about when considering starting a pizza restaurant.
Member Content Restaurant Long Term Strategy or Short Term Profits?
Aug 2, 2009
Not the easiest question to answer in today's economic climate. Yet, Jose argues that there is only one clear answer.
Member Content Overcome By Ambiance!
Jul 27, 2009
John says it come down to value, product and service.  Don’t let the atmosphere get in the way!
Member Content 7 Benefits of Cell Phone Marketing
Jul 5, 2009
Ola highlights seven major benefits for restaurants to market to their customers through cell phones, sharing some good tips about a new way to do some innovative marketing.
Member Content Pairing Food, Wine, and Water?
Jun 17, 2009

Understanding the nuances of bottled waters can better your pairing practices.
Member Content Consumer Psyche Shaken. Can Hospitality Respond?
Jun 2, 2009
John challenges you to be ready in the fight for the shaken consumer. He highlights a number of ways to effectively prep for the battle.
Member Content Father's Day Marketing & Promotion Ideas
Jun 2, 2009

Miriam shares some thoughts and ideas on how to cater to the guys for Father's Day.
Member Content Stop Using the Economy as an Excuse!
May 21, 2009
Roberta see leaders everywhere dropping one excuse after another about the economy and performance. Yes, it's easier to blame the economy for the decline in business, but in so doing she feels restaurants could miss out on a big opportunity for the future.
Member Content Restaurant Marketing Inaction
May 13, 2009
Restaurant operators read this at your own risk! Jose rips the often times typical inaction that owners take when it comes to marketing their restaurants. Caution: he is not gentle on you -- but you know what, you better read it...
Member Content The Time is Now to Grasp Market Share - Yours for the Taking
May 12, 2009
John sees a little bit a light at the end of the tunnel. Are you ready to take advantage of it?
Member Content Who's Doing It? Online Ordering: Scotty's Brewhouse
Apr 21, 2009

We talk with Scott Wise, founder of Scotty's Brewhouse about the decision process for his restaurants to add online ordering to the mix, the implementation of it and just how it is working for the restaurants. 
Member Content Wild Willy's: A Primer for Restaurant Success
Apr 20, 2009
Wild Willy's is flourishing, cash registers singing, patrons loving the experience, and the owner brimming with glee!
Member Content What's the Deal with Twitter for Restaurants?
Apr 19, 2009
Your quick guide to getting started on Twitter.
Member Content Will Summer Fare Better for Restaurants?
Apr 9, 2009
Economic expert Robert Angelone reports on what the upcoming season is likely to bring for restaurants. Where the pain still lies, but also where opportunity exists. An absolute must read.
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