Independent restaurant operators represent the American Dream to its finest core. The individual distinction and character the independent restaurant operator brings to the American consumer, should never be outwit by the chains that daunt them.

Yes, there is some doom and gloom out there -- but John (as usual) paints an optimistic landscape and leads the cheer for hospitality.

It's not always easy constructing a brand message, but John wants to help get you there with ease by understanding the basic elements and how to position yourself effectively to your customers.

PR goals are met when a chef and publicist like, trust, and respect each other.

Mari suggests six simple merchandising secrets to increase your retail sales this season - and beyond!

John argues that savvy newspapers that use the Internet well (which are in the minority) offer a great opportunity for restaurants to integrate their web marketing efforts and tie into a solid local online audience.

Restaurants can still stand out from the crowd as the line between casual and fine dining blurs.

John gets into the business model of "customer paying what they think the experience is worth." What do you think about your place is worth?

We talk with Nathan Gilder from Restaurant Revolution about using online restaurant coupons as part of the marketing and promotion strategy.  The conversation also ends up covering a number of other valuable marketing topics.