We talk with Nathan Gilder from Restaurant Revolution about using online restaurant coupons as part of the marketing and promotion strategy.  The conversation also ends up covering a number of other valuable marketing topics.

Inside and out, some of the world’s most recognizable restaurants, lounges and hotels have become showcases for fashionable, functional and versatile design innovations. Wire-mesh fabric, among other textures, has brought restaurant design to a new level.

Adopt restaurant trends that fit your mission and excite your target audience.

Kaboom--we realize that the market in which we seek to do business is really a cluttered landscape - noisy, competitive, inattentive, unresponsive, disloyal, hard to please, harder to reach. But, we are steadfast and understand the need for an advertising campaign, which will guide us through that unforgiving terrain, filled with landmines, natural and man made barriers, ooze, dead ends and paths to oblivion.  What means do we consider for our entry into that marketplace?

The use of descriptive labels such as Jack Daniel's Chicken, Psychedelic Sorbey, or the Blooming Onion is an emerging trend in the hospitality industry. But does simply changing the menu labels from generic, straightforward names to descriptive names impact sales or make a customer actually believe the food tastes better?

For operations that have been doing business for some time, establishing long-term relationships with regular customers is success defined. Well-honed marketing programs and employee participation produce the best results.