Transform Your Restaurant into a Media Powerhouse

publication date: Dec 18, 2023
author/source: Matt Plapp


In this episode, I challenge the conventional view of the restaurant business. It's time to think beyond food and realize that you're actually in the media business.

Below are 4 ways you can transform your restaurant into a media company:

1. Leverage Social Media Platforms:

Platforms like Facebook, Instagram, and TikTok can be powerful tools for building your brand and engaging with your community. But it's not just about posting your menu, it's about creating content that sparks conversations and brings people together.

2. Engagement is Key:

Craft posts that encourage interaction, not just views. In the episode, I share examples of interactive content that's worked wonders for other restaurant owners.

3. Effective Brand Building:

Intertwine promotional content with engaging posts. I reveal the secrets of balancing direct advertising with content that entertains and informs your audience.

4. Real-World Analogies:

Understand the comparison between your restaurant and a top radio station, and why avoiding the trap of non-stop advertising is crucial for your brand's success.

This episode is more than just a podcast, it's a toolkit for revolutionizing your approach to restaurant marketing. By the end of it, you'll have a clear idea of how to use digital platforms not just to sell, but to create a lasting impact and grow your customer base.

Tune into "Restaurant Marketing Secrets" Episode 454 now and start implementing these strategies in your restaurant today!


Matt PlappMatt Plapp is the Owner of America's Best Restaurants & Restaurant Marketing That Works. Matt is an AVID marketer, CrossFitter, Author, Speaker, Consultant & Business Coach. Matt has owned his own marketing firm since 2008 and since then he's helped hundreds of companies market with a purpose, that purpose is ROI! Matt has authored three books in the restaurant marketing field, Restaurant Marketing That Works, Don't 86 Your Restaurant Sales, & Sell More Slices.