Your Email List is Worthless Without These 3 Tricks

publication date: Jan 15, 2024
author/source: Matt Plapp


I want to share with you some powerful email marketing strategies that I've discussed in my recent podcast episode.

Listen to the podcast below and read my key takeaways...

1. Automation is Key: It's vital that when customers join your email list that they receive an immediate welcoming message. In my experience this not only simplifies the process but also enhances customer engagement right from the start.

2. The Power of an Ethical Bribe: I've discovered that offering a special incentive, such as a free item or a chance to enter a contest, can significantly increase customer interaction. This approach is designed to encourage immediate action and build a stronger connection with your patrons.

3. Tailoring the Customer Experience: A key aspect of this strategy is collecting not just email addresses but also relevant customer information. It's important to personalize your communication based on the type of customer - whether they're new, frequent, or haven't visited in a while.

I'm confident that applying these email marketing strategies in 2024 will bring remarkable growth to your restaurant. I'm excited to share this journey with you and see our collective success!

P.S. If you're looking to plan your 2024 marketing efforts, check out our FREE Annual Marketing Planner.

Tune into "Restaurant Marketing Secrets" Episode 475 now and start implementing these strategies in your restaurant today!


Matt PlappMatt Plapp is the Owner of America's Best Restaurants & Restaurant Marketing That Works. Matt is an AVID marketer, CrossFitter, Author, Speaker, Consultant & Business Coach. Matt has owned his own marketing firm since 2008 and since then he's helped hundreds of companies market with a purpose, that purpose is ROI! Matt has authored three books in the restaurant marketing field, Restaurant Marketing That Works, Don't 86 Your Restaurant Sales, & Sell More Slices.