Restaurant Growth in the Niches with Roll-Em-Up Taquitos (Ep 185)

publication date: Feb 23, 2023
author/source: Jaime Oikle with Sam Fonseca

Sam Fonseca

Building a brand and growing it is never easy.

But having a fun culture and a niche product make it all the more exciting...

Join Jaime as he talks with Sam Fonseca, COO at Roll-Em-Up Taquitos, the nation's first taquito-focused franchise, about their brand's origin and growth.

Before joining the Roll-Em-Up Taquitos team, Sam spent years in the restaurant and food industry working at popular spots like In-N-Out, Raising Cane’s, and Dave’s Hot Chicken.

They hit on...

  • What about the Roll-Em-Up Taquitos business model makes them so successful
  • Maintaining a successful franchise during uncertain economic times
  • Ideal frachissee partners
  • Digital & social marketing
  • Having tik tok success
  • And more...

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Episode Sponsor: Zinch