Ep 185: Restaurant Growth in the Niches with Roll-Em-Up Taquitos
publication date: Feb 23, 2023
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author/source: Jaime Oikle with Sam Fonseca

Building a brand and growing it is never easy.
But having a fun culture and a niche product make it all the more exciting...
Join Jaime as he talks with Sam Fonseca, COO at Roll-Em-Up Taquitos, the nation's first taquito-focused franchise, about their brand's origin and growth.
Before joining the Roll-Em-Up Taquitos team, Sam spent years in the restaurant and food industry working at popular spots like In-N-Out, Raising Cane’s, and Dave’s Hot Chicken.
They hit on...
- What about the Roll-Em-Up Taquitos business model makes them so successful
- Maintaining a successful franchise during uncertain economic times
- Ideal frachissee partners
- Digital & social marketing
- Having tik tok success
- And more...
Be sure to check out the episode...
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Links: https://rollemup.com
Episode Sponsor: Zinch